SPARQ App - UX Case Study - UI Design

SPARQ App - UX Case Study - UI Design

Industry

Industry

Industry

Business

Business

Business

Client

Client

Client

Userdata

Userdata

Userdata

Service

Service

Service

UIUX Design

UIUX Design

UIUX Design

Date

Date

Date

2023

2023

2023

Overview

Overview

The SPARQ app is a powerful digital tool designed to transform how banking managers prepare for board meetings. It automates the summarization of corporate financial documents, offers real-time market sentiment insights, and enhances meeting productivity through dynamic, AI-driven features.

The SPARQ app is a powerful digital tool designed to transform how banking managers prepare for board meetings. It automates the summarization of corporate financial documents, offers real-time market sentiment insights, and enhances meeting productivity through dynamic, AI-driven features.

The SPARQ app is a powerful digital tool designed to transform how banking managers prepare for board meetings. It automates the summarization of corporate financial documents, offers real-time market sentiment insights, and enhances meeting productivity through dynamic, AI-driven features.

Responsibilities

Responsibilities

Conducting interviews, paper and digital wireframes, low-Fi and High-Fi, Conducting Usability Study, Iteration on design

Conducting interviews, paper and digital wireframes, low-Fi and High-Fi, Conducting Usability Study, Iteration on design

Conducting interviews, paper and digital wireframes, low-Fi and High-Fi, Conducting Usability Study, Iteration on design

Project Duration

Project Duration

2023

2023

2023

Project Goals

Project Goals

  • Automate Document Summarization: Reduce manual effort by extracting key information directly from emails.

  • Provide Market Sentiment Analysis: Help managers understand company reputation and shareholder data.

  • Enhance Meeting Efficiency: Offer dynamic screens and auto-generated meeting summaries.

  • Support Data-Driven Decision Making: Deliver insights like Request Descriptions, Financial Coverage, Security Ratios, and CACC Reviews.

Our Process

Our Process

  • Discover

  • Discover

  • Discover

  • Define

  • Define

  • Define

  • Ideate

  • Ideate

  • Ideate

  • Design

  • Design

  • Design

User Research: Summary

User Research: Summary

To understand the challenges faced by banking managers in preparing for board meetings, managing financial documents, and accessing relevant market insights. The goal was to identify pain points and gather insights to inform the design of a tool that improves productivity and decision-making efficiency.

To understand the challenges faced by banking managers in preparing for board meetings, managing financial documents, and accessing relevant market insights. The goal was to identify pain points and gather insights to inform the design of a tool that improves productivity and decision-making efficiency.

To understand the challenges faced by banking managers in preparing for board meetings, managing financial documents, and accessing relevant market insights. The goal was to identify pain points and gather insights to inform the design of a tool that improves productivity and decision-making efficiency.

Research Goals

Research Goals

To understand the challenges banking managers face in preparing for board meetings, managing financial documents, and accessing relevant market insights, and to identify opportunities to enhance productivity and decision-making through the SPARQ app.

Specific Research Goals

Specific Research Goals

Document Management & Summarization

Document Management & Summarization

  • Understand how managers currently handle financial documents received via email.

  • Identify pain points in manually extracting and summarizing critical information.

  • Determine what key information (e.g., company name, request description, financial metrics) is most valuable to managers.

Market Sentiment Analysis

Market Sentiment Analysis

  • Evaluate how managers currently gather shareholder information, financial news, and market sentiment data.

  • Discover challenges faced in accessing and interpreting this information quickly.

  • Explore preferences for data visualization (e.g., sentiment bars, sunburst charts).

Meeting Preparation & Execution

Meeting Preparation & Execution

  • Examine the workflow for preparing for bi-weekly board meetings.

  • Identify the information managers need before attending meetings.

  • Understand the tools and methods currently used to track meeting discussions.

  • Determine the challenges in capturing meeting notes, key discussions, and action items.

Post-Meeting Reporting

Post-Meeting Reporting

  • Understand how managers compile meeting minutes and action items after meetings.

  • Evaluate the time and effort spent on generating meeting reports manually.

  • Identify what features would improve the accuracy and efficiency of meeting summaries.

Usability & User Experience

Usability & User Experience

  • Assess the ease of use of existing tools for document management and meeting preparation.

  • Identify frustrations or usability barriers managers face.

  • Discover opportunities to create a more intuitive, efficient, and effective user experience with SPARQ.

Product Users

Product Users

Banking Managers who are responsible for evaluating corporate financial requests, preparing for board meetings, and presenting data-driven insights to board members.

Banking Managers who are responsible for evaluating corporate financial requests, preparing for board meetings, and presenting data-driven insights to board members.

Banking Managers who are responsible for evaluating corporate financial requests, preparing for board meetings, and presenting data-driven insights to board members.

User Needs

User Needs

  • Automated Efficiency: A tool that automatically summarizes lengthy financial documents, extracting key information such as company names, request descriptions, financial metrics, and CACC review statuses to save time and reduce manual effort.

  • Market Sentiment Insights: Access to consolidated shareholder data, market trends, and financial news with visual aids like sentiment bars and charts, enabling quick and accurate interpretation of a company’s market position.

  • Meeting Preparation & Execution: An intuitive dashboard that provides a quick overview of all financial requests, displays dynamic content during meetings, and offers a voice recording feature that captures discussions and generates automated meeting summaries.

  • Post-Meeting Support: The ability to generate detailed meeting outputs, including agendas, key discussions, action items, and concerns, along with options to export summaries for sharing and archiving.

  • Enhanced User Experience: A seamless and intuitive interface with clear navigation, interactive insights, and accessibility features, ensuring managers can efficiently prepare for and contribute to board meetings.

  • Integration & Adaptability: Smooth integration with existing email systems to automate document retrieval, and adaptability across different devices, particularly iPads, to align with managers’ workflows.

Our Persona

Our Persona

man in blue dress shirt and green and white plaid skirt
Hafiz bin Mustafa

Managing Director, Wholesale Banking

Age: 42

Education: Master’s Degree in Finance from the University of Malaya

Location: Kuala Lumpur, Malaysia

Job: Banking Manager at a leading corporate bank

Family: Married with two children

Goals:
  • He invest his time and his effort to his family.

  • He needs to improve his work performance and skills.

  • He is so loyal to his bank so he needs to upgrade and conduct for upgrade this bank.

  • He cares about his image wise as well.

Frustrations:
  • Time

  • Working Quality

  • Lake of Informations

Alexander Lukas

Banker

Age: 48

Education: Accounting Bachelor

Location: London, United Kingdom

Job: Banker

Family: Wife - Son

Goals:
  • He wants to find a service or place where he can enjoy with his family all in one place.

  • He needs an honest person to guide him on his trip

  • He wants to manage his trip on his own.

Frustrations:
  • Sometimes he wastes his time searching online for information about place in Malaysia.

  • He has a negative history with tourism companies.

  • He doesn’t use many apps he prefers to use one app only that include everything.

  • He lacks a bank account to windrow money from any ATM machine.

“ It’s our first time in Malaysia and I have been facing some difficulties in finding popular apps that can help me discover new place or services here. The apps in Malaysia are completely different from those in my home country, which i noticed within the first week of my arrival

User Pain Points

User Pain Points

  • Slow Information Retrieval

  • Technological gap

  • Difficulty Real-time Access

Hi-Fi

Hi-Fi