SPARQ App - UX Case Study - UI Design

SPARQ App - UX Case Study - UI Design

Industry

Industry

Business

Business

Client

Client

Userdata

Userdata

Service

Service

UIUX Design

UIUX Design

Date

Date

2023

2023

SPARQ App case study title card: UI/UX Design and UX Research, Business industry, client Userdata, 2023

Overview

Overview

The SPARQ app is a powerful digital tool designed to transform how banking managers prepare for board meetings. It automates the summarization of corporate financial documents, offers real-time market sentiment insights, and enhances meeting productivity through dynamic, AI-driven features.

The SPARQ app is a powerful digital tool designed to transform how banking managers prepare for board meetings. It automates the summarization of corporate financial documents, offers real-time market sentiment insights, and enhances meeting productivity through dynamic, AI-driven features.

Responsibilities

Responsibilities

Conducting interviews, paper and digital wireframes, low-Fi and High-Fi, Conducting Usability Study, Iteration on design

Conducting interviews, paper and digital wireframes, low-Fi and High-Fi, Conducting Usability Study, Iteration on design

Conducting interviews, paper and digital wireframes, low-Fi and High-Fi, Conducting Usability Study, Iteration on design

Project Duration

Project Duration

2023

2023

2023

Project Goals

Project Goals

  • Automate Document Summarization: Reduce manual effort by extracting key information directly from emails.

  • Provide Market Sentiment Analysis: Help managers understand company reputation and shareholder data.

  • Enhance Meeting Efficiency: Offer dynamic screens and auto-generated meeting summaries.

  • Support Data-Driven Decision Making: Deliver insights like Request Descriptions, Financial Coverage, Security Ratios, and CACC Reviews.

Our Process

Our Process

  • Discover

  • Discover

  • Discover

  • Define

  • Define

  • Define

  • Ideate

  • Ideate

  • Ideate

  • Design

  • Design

  • Design

Hands holding a tablet showing the SPARQ Executive Briefing dashboard with application stats and exposure chart

User Research: Summary

User Research: Summary

To understand the challenges faced by banking managers in preparing for board meetings, managing financial documents, and accessing relevant market insights. The goal was to identify pain points and gather insights to inform the design of a tool that improves productivity and decision-making efficiency.

To understand the challenges faced by banking managers in preparing for board meetings, managing financial documents, and accessing relevant market insights. The goal was to identify pain points and gather insights to inform the design of a tool that improves productivity and decision-making efficiency.

To understand the challenges faced by banking managers in preparing for board meetings, managing financial documents, and accessing relevant market insights. The goal was to identify pain points and gather insights to inform the design of a tool that improves productivity and decision-making efficiency.

Research Goals

Research Goals

To understand the challenges banking managers face in preparing for board meetings, managing financial documents, and accessing relevant market insights, and to identify opportunities to enhance productivity and decision-making through the SPARQ app.

Specific Research Goals

Specific Research Goals

Document Management & Summarization

Document Management & Summarization

  • Understand how managers currently handle financial documents received via email.

  • Identify pain points in manually extracting and summarizing critical information.

  • Determine what key information (e.g., company name, request description, financial metrics) is most valuable to managers.

Market Sentiment Analysis

Market Sentiment Analysis

  • Evaluate how managers currently gather shareholder information, financial news, and market sentiment data.

  • Discover challenges faced in accessing and interpreting this information quickly.

  • Explore preferences for data visualization (e.g., sentiment bars, sunburst charts).

Meeting Preparation & Execution

Meeting Preparation & Execution

  • Examine the workflow for preparing for bi-weekly board meetings.

  • Identify the information managers need before attending meetings.

  • Understand the tools and methods currently used to track meeting discussions.

  • Determine the challenges in capturing meeting notes, key discussions, and action items.

Post-Meeting Reporting

Post-Meeting Reporting

  • Understand how managers compile meeting minutes and action items after meetings.

  • Evaluate the time and effort spent on generating meeting reports manually.

  • Identify what features would improve the accuracy and efficiency of meeting summaries.

Usability & User Experience

Usability & User Experience

  • Assess the ease of use of existing tools for document management and meeting preparation.

  • Identify frustrations or usability barriers managers face.

  • Discover opportunities to create a more intuitive, efficient, and effective user experience with SPARQ.

Product Users

Product Users

Banking Managers who are responsible for evaluating corporate financial requests, preparing for board meetings, and presenting data-driven insights to board members.

Banking Managers who are responsible for evaluating corporate financial requests, preparing for board meetings, and presenting data-driven insights to board members.

Banking Managers who are responsible for evaluating corporate financial requests, preparing for board meetings, and presenting data-driven insights to board members.

Tablet on a desk showing the SPARQ Executive Briefing dashboard with exposure treemap and applications carousel

User Needs

User Needs

  • Automated Efficiency: A tool that automatically summarizes lengthy financial documents, extracting key information such as company names, request descriptions, financial metrics, and CACC review statuses to save time and reduce manual effort.

  • Market Sentiment Insights: Access to consolidated shareholder data, market trends, and financial news with visual aids like sentiment bars and charts, enabling quick and accurate interpretation of a company’s market position.

  • Meeting Preparation & Execution: An intuitive dashboard that provides a quick overview of all financial requests, displays dynamic content during meetings, and offers a voice recording feature that captures discussions and generates automated meeting summaries.

  • Post-Meeting Support: The ability to generate detailed meeting outputs, including agendas, key discussions, action items, and concerns, along with options to export summaries for sharing and archiving.

  • Enhanced User Experience: A seamless and intuitive interface with clear navigation, interactive insights, and accessibility features, ensuring managers can efficiently prepare for and contribute to board meetings.

  • Integration & Adaptability: Smooth integration with existing email systems to automate document retrieval, and adaptability across different devices, particularly iPads, to align with managers’ workflows.

Our Persona

Our Persona

Smiling man in traditional Malay attire with songkok seated on a wooden chair
Hafiz bin Mustafa

Managing Director, Wholesale Banking

Age: 42

Education: Master’s Degree in Finance from the University of Malaya

Location: Kuala Lumpur, Malaysia

Job: Banking Manager at a leading corporate bank

Family: Married with two children

Goals:
  • He invest his time and his effort to his family.

  • He needs to improve his work performance and skills.

  • He is so loyal to his bank so he needs to upgrade and conduct for upgrade this bank.

  • He cares about his image wise as well.

Frustrations:
  • Time

  • Working Quality

  • Lake of Informations

Young man holding a cigarette against a blue sky, user persona portrait
Young man holding a cigarette against a blue sky, user persona portrait
Alexander Lukas

Banker

Age: 48

Education: Accounting Bachelor

Location: London, United Kingdom

Job: Banker

Family: Wife - Son

Goals:
  • He wants to find a service or place where he can enjoy with his family all in one place.

  • He needs an honest person to guide him on his trip

  • He wants to manage his trip on his own.

Frustrations:
  • Sometimes he wastes his time searching online for information about place in Malaysia.

  • He has a negative history with tourism companies.

  • He doesn’t use many apps he prefers to use one app only that include everything.

  • He lacks a bank account to windrow money from any ATM machine.

“ It’s our first time in Malaysia and I have been facing some difficulties in finding popular apps that can help me discover new place or services here. The apps in Malaysia are completely different from those in my home country, which i noticed within the first week of my arrival

User Pain Points

User Pain Points

  • Slow Information Retrieval

  • Technological gap

  • Difficulty Real-time Access

Tablet on a desk showing the SPARQ Market Sentiment screen with sentiment bars and a sunburst chart

Hi-Fi

Hi-Fi

SPARQ app home dashboard on tablet: Executive Briefing with exposure treemap, meeting notes and app carousel
SPARQ app dashboard on tablet showing the My Applications list view with names, dates and pending statuses
SPARQ app skeleton loading screen on tablet with grey placeholder content blocks and bottom nav
SPARQ application detail for YTL REIT MTN with market sentiment, facilities, security and key financials
SPARQ Market Sentiment screen with sentiment bars, an ownership sunburst chart and an overall news feed
SPARQ Key Financial screen with revenue, EBITDA and cash charts plus an audited financials table
SPARQ app notifications screen listing meeting summary, mailbox and document alerts with timestamps
SPARQ meeting summary screen with agenda, key discussions, concerns and action items sections
Sparq app meeting summary screen on a tablet with agenda, key discussions, concerns and action items
Sparq app My Archive screen listing 58 documents by name, date and time with an Organize By AI button